Side Character Energy
ASK:
Creative work to launch Nando’s new Garlic Churrasco Burger (served in a garlic bread bun).
INSIGHT:
Garlic bread holds inherent nostalgia for U.K. customers.
OUTPUT:
A campaign drenched in 00’s nostalgia giving every Nando’s side their main character moment alongside the new garlic bread bun.
Each Nando’s side was given its own moment in the spotlight as they were paired with TV tropes from the days of early and late night 00’s television.
- Hero
- Heist
- Macho Pea
Production: Nusa Films