My Goodness, My Guinness
ASK:
Increase trial of Guinness 0.0
INSIGHT:
An overwhelmingly popular response from consumers who’ve tried Guinness 0.0, particularly regarding taste.
OUTPUT:
Dialled up reactions, over the top zooms, cheesy, playful music paired with an adaptation of a vintage piece of Guinness copy.
Batch 01 is a broad awareness and product-focused piece.
Batch 02 is location-based, created for retargeting and the launch of Guinness 0.0 on draught in the U.K.
Various organic work was also created to live alongside the campaign.
- Batch 01 - Hero
- Batch 01 - Leila
- Batch 02 - Indoor Pub
- Batch 02 - Outdoor Pub
- Organic 01
- Organic 02
Director: Tobias Rothwell