📁 Liam GloverSenior CreativeBased in London. From the North West.
writtengloves@gmail.comSelected Work // 2020-2025Links:  


My Goodness, My Guinness



ASK:
Increase trial of Guinness 0.0

INSIGHT:
An overwhelmingly popular response from consumers who’ve tried Guinness 0.0, particularly regarding taste.

OUTPUT:
Dialled up reactions, over the top zooms, cheesy, playful music paired with an adaptation of a vintage piece of Guinness copy. 

Batch 01 is a broad awareness and product-focused piece.
Batch 02 is location-based, created for retargeting and the launch of Guinness 0.0 on draught in the U.K. 

Various organic work was also created to live alongside the campaign.

  1. Batch 01 - Hero
  2. Batch 01 - Leila
  3. Batch 02 - Indoor Pub
  4. Batch 02 - Outdoor Pub
  5. Organic 01
  6. Organic 02


    Production: Sliced
    Director: Tobias Rothwell