Guinness x Premier League
ASK:
Strengthen Guinness’s desirability in football watching occasions.
OUTPUT:
A suite of content created to strengthen Guinness' association with the Premier League as the brand moved into the second season of their partnership.
Product truths are extracted from Guinness and applied to pub watching occasions.
- You Wouldn’t Throw A Guinness
-
Eyes On It
- Rituals
Production: Three Shades Creative
Directors: Sim Lotay & Warren Berchie