📁 Liam GloverSenior CreativeBased in London. From the North West.
writtengloves@gmail.comSelected Work // 2020-2025Links:  

Guinness x Premier League


ASK: 
Strengthen Guinness’s desirability in football watching occasions.

OUTPUT: 
A suite of content created to strengthen Guinness' association with the Premier League as the brand moved into the second season of their partnership.

Product truths are extracted from Guinness and applied to pub watching occasions.


  1. You Wouldn’t Throw A Guinness 
  2. Eyes On It
  3. Rituals


Production: Three Shades Creative
Directors: Sim Lotay & Warren Berchie

Side Character Energy


ASK:
Creative work to launch Nando’s new Garlic Churrasco Burger (served in a garlic bread bun).

INSIGHT:
Garlic bread holds inherent nostalgia for U.K. customers.

OUTPUT:
A campaign drenched in 00’s nostalgia giving every Nando’s side their main character moment alongside the new garlic bread bun. 

Each Nando’s side was given its own moment in the spotlight as they were paired with TV tropes from the days of early and late night 00’s television.

  1. Hero
  2. Heist
  3. Macho Pea


Production: Nusa Films


My Goodness, My Guinness


ASK:
Increase trial of Guinness 0.0

INSIGHT:
An overwhelmingly popular response from consumers who’ve tried Guinness 0.0, particularly regarding taste.

OUTPUT:
Dialled up reactions, over the top zooms, cheesy, playful music paired with an adaptation of a vintage piece of Guinness copy. 

Batch 01 is a broad awareness and product-focused piece.
Batch 02 is location-based, created for retargeting and the launch of Guinness 0.0 on draught in the U.K. 

Various organic work was also created to live alongside the campaign.

  1. Batch 01 - Hero
  2. Batch 01 - Leila
  3. Batch 02 - Indoor Pub
  4. Batch 02 - Outdoor Pub
  5. Organic 01
  6. Organic 02


    Production: Sliced
    Director: Tobias Rothwell

    Selected Organic Work


    A selection of one-off organic pieces.
     
    Built from community, product and consumer truths.
    All selected pieces exceeded benchmarked metrics. 

    1. Guinness 0.0 - Sweater Vest (by Annie Hall)
    2. Guinness Moustache
    3. Guegg (Guinness Egg)
    4. I Drank Guinness Before It Was Cool
    5. Guinness Briefcase
    6. Harp Emoji Reactive
    7. Surfers


    About

    A Senior Creative from the North West currently working at Born Social.

    Make TikTok’s about films in my spare time. Occasionally write too.